AFE Cosmetics & Skincare
Custom Blend Foundation
All foundations are NOT created equal. Our Custom Blend Foundation offers you the ultimate selection in a wide range of colors. We can copy your existing color in the formulation and texture of your choice (with correctors and hydrators or oil control if you prefer), or you can start with one of our 33 colors and have it the way you want it.

Most drug store foundations provide about 7% coverage. Most department store foundations (depending on formulation) provide about 9% coverage. Our foundation provides 11% coverage in the liquid and 13% in the Souffle. The Extra Coverage provides 16% coverage. If you prefer heavier coverage please contact us.

Custom Blend Foundation
1 oz. (30 ml)
$45.00


Great coverage, great feel and an endless variety of options. Our Custom Blend Foundation is available in the base colors below or we'll match your foundation color in our formula. Available in Enriched (suitable for all skin types), Oil-Free (recommended only for oily skin), Matte (recommended for skin that gets more oily, needs a matte, dry finish) and Extra-Moisture (suitable for maturing, very dry and sun-damaged skin). You can add correctors and additives. Regular foundation has an SPF 8.

Ingredients

Here's How to Do It
You can mail in your sample for custom matching. Complete the Custom Blend Foundation Order Form and mail it in with your sample.
Custom Blend Foundation allows you to perfectly match (and improve) your skintone. You can match your existing foundation color (if it's right) or you can start with one of our Custom Blend Foundation Colors.

  1. Decide on the Formulation you need for your skin type. Select Enriched for Normal to Dry Skin, Oil Free for Oily Skin, Matte for a smooth, dry, matte finish or Extra-Moisture for Very Dry, Mature or Sun-Damaged Skin.
  2. Select Your Foundation Color. We offer 33 shades in warm, neutral and cool tones or we can match a sample of your existing foundation, if it's the right color (you must send us a sample using the Mail-In Foundation Order Form).
  3. Decide if you want additional sun protection (base foundation has an SPF8). Higher levels of sun protection (in increments you select) are available at an additional cost. Our sunscreen additive contains Octyl Methoxycinnamate, Dimethicone and Pomegranate Extract to create a lightweight, non-greasy additive that increases the SPF without changing the color or coverage. The Pomegranate Extract creates a natural sun protection booster to actually increase the SPF over the listed levels.
    • SPF 12

    • SPF 16

    • SPF 20

    • SPF 24

  4. Select Your Degree of Correction, if necessary
    • Slightly Ruddy Skin

    • Moderately Ruddy Skin

    • Very Ruddy Skin

    • Slightly Sallow Skin

    • Moderately Sallow Skin

    • Very Sallow Skin

  5. Select the Texture You Prefer
    • Sheer Tint (Light weight, light to medium coverage)

    • Liquid to Powder (Medium weight, turns to powder within a minute of application)--Not recommended for Normal to Dry or Dry Skin types - not available with Matte Base

    • Liquid (Medium weight, excellent coverage)

    • Souffle (Heavy weight, excellent coverage - not available in Matte)

    • Extra Coverage (Heavy weight, heavy coverage - not available in Matte)

  6. Select the Foundation Additives, if desired
    • Mattifier - Removes all traces of shine from your foundation

    • Oil Control - Provides additional oil control (only recommended with the Oil Free Formula)

    • Extra Hydrators - Provides extra moisture to your skin (only recommended with the Enriched Formula)

    • Extra Soothers - Provides additional calming properties for extremely sensitive skin (the foundation is suitable for very sensitive skin, however, the Soothers add extra calming properties)

    • Texturizers - Texturizers provide smoothing properties and are rich in algae extracts (designed for dry, dehydrated and especially for sun-damaged skin)

  7. Select the Advanced Foundation Additives, if desired (there is an additional cost for these)
    • Copper Peptide - A Multi-Mineral Complex contains copper, manganese and zinc. These minerals stimulate collagen and elastic formation, diminish fine lines, firm the skin, improve skin strength, increase oxygenation and neutralize free radicals by stimulating the enzymatic function of the antioxidants. Helps protect against UV damage and increases the rejuvenating enzymes in the skin.
    • Ultra Soothing Botanical Complex - Botanical complex soothes, reduces redness and inflammation (rosacea) and improves circulation.
    • Ultra Firming Botanical Complex - Botanical complex contains soy protein which provides an immediate firming and tightening 'flash' effect that lasts throughout the day. IT also softens and smoothes the skin, giving it a more radiant appearance.

  8. Add Luminizers, if desired
    • The Luminizer provides a pearlescent finish to add a slight shimmer to your foundation which is brightening and refreshing. Great for maturing skin.

  9. Custom Blend Concealer is also available to match your foundation
  10. Custom Blend Powder is also available to match your foundation

If you are ordering from our selection of colors, you can order on-line using the Secure On-line Order Form.


Cameo

Pale Ivory

Ivory

Soft Beige

Peach

Warm Beige
Warm
Very Fair
Warm
Very Fair
Warm
Fair
Warm
Fair-Medium
Warm
Fair-Medium
Warm
Medium

Golden Tan

Golden Brown

Bronze

Caramel

Pecan

Espresso
Warm
Medium-Dark
Warm
Medium-Dark
Warm
Dark
Warm
Dark
Warm
Dark-Very Dark
Warm
Very Dark

Snow

Pale Linen

Linen

Light Beige

Medium Beige

Tan
Neutral
Very Fair
Neutral
Very Fair
Neutral
Fair
Neutral
Fair-Medium
Neutral
Medium
Neutral
Medium-Dark

Dark Beige

Brown

Black

Alabaster

Pale Porcelain

Porcelain
Neutral
Dark
Neutral
Dark-Very Dark
Neutral
Very Dark
Cool
Very Fair
Cool
Very Fair
Cool
Fair

Rose Bisque

Light Olive

Rose Beige

Golden Olive

Rose Brown

Tawny
Cool
Fair-Medium
Cool
Fair-Medium
Cool
Medium
Cool
Medium-Dark
Cool
Medium-Dark
Cool
Dark

Hazelnut

Mocha

Ebony
Cool
Dark
Cool
Dark-Very Dark
Cool
Very Dark
Custom Blend Concealer can be ordered at the same time as your Custom Blend Foundation. Your Custom Blend Foundation will be the base color for your Concealer. You can then add the correctors that are necessary for your skin tone. See the Custom Blend Concealer Page for more information.

Custom Blend Mineral Powder can be ordered to match your Foundation Color. We will select the correct base color (as determined by your Foundation) and you can add the correctors necessary for your skin tone. See the Custom Blend Mineral Powder Page for more information.

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